OUR STORY

Working Together to Make the Most Effective Skincare

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Founder's Story

By: Shifra-Liba Klein, PhD

What’s an epigenetics scientist with a PhD in molecular biology doing with a skincare company? The answer is actually pretty straightforward. After six years in an academic setting analyzing large genomic datasets, I spent several years working for one of the largest skincare companies in the world. My role involved researching skin-related datasets of microbiome and epigenomic data, or in other words, analyzing massive amounts of data related to the qualities that make up our skin’s health, structure and function. I quickly developed an interest for personalized skincare and realized there wasn’t an existing solution that addressed all my (and all those who I interviewed) needs and concerns. Thus, Created By___ was born: a highly personalized, universal skincare company that uses scientific data to formulate an optimized combination of ingredients for each individual user.

After hundreds of conversations with everyday people and industry experts alike, our team of scientists, chemists and experts have invented a truly unique system that will enable our customers to create perfectly personalized skincare formulas that are 100% tailored to their needs… and their unique skin composition.

How We Got Here 

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Education

These days, there’s a lot of information online, which unfortunately means there’s a lot of misinformation, too. The average user often can’t differentiate between real science and marketing-gimmick clickbait.

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Overwhelming list of ingredients

Most skincare products have 30-40 listed ingredients. For consumers who are conscious about their skincare choices and prefer to research all the ingredients, this can become a tedious and inundating task.

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The options are literally endless…

It’s tempting to want to try a shiny, new ingredient or active that you’ve recently read about, or a beauty editor raved about. What’s challenging is to truly understand how those ingredients will react once they touch your skin. It’s one thing to want to try everything, but what skincare companies should be encouraging is how to prioritize based on your individual skin type.

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Compatibility

When you’ve decided to try combining two or more ingredients for certain results, the average user doesn’t always know how these ingredients will react with each other chemically. Sometimes, one ingredient can inactivate the other, or cause an unforeseen reaction.

Created By ____was developed to offer skincare enthusiasts the ability to learn about their individualized skin needs, while creating a personalized skincare routine. At our core, we strive to bring our customers into the process of formulating their own products without compromising on any standards that may be important to them such as efficacy, sustainability, and natural ingredients.

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What is Created By ____?

  • We are a personalized skincare platform focused on giving you the power to create the perfect products for your skin, lifestyle, environment and genetic makeup. Created By ___ is made by you, with you, and for you.
  • Our products are rooted in the concept of co-creation. We may be skincare experts, but only you can tell what it's like to be in your skin.
  • With over 50 million combinations of ingredients, our formulas are 100% personalized to you. (And yes—all 50 million combinations are possible, and viable. That’s how personal and complex your skin is!)
  • We are an educational platform, here to share our scientific expertise, and more importantly, listen to you. As chemists, biologists and health scientists, we believe that everyone should have access to learn about the science and technology behind their skincare
  • Our belief is that everyone deserves access to a premium and personalized regimen to achieve bright, smooth and radiant skin
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